I have a tendency (and I suspect I’m not the only one), of feeling guilty for making a sale.
I don’t mean sleezy-used-car-salesman selling. I suspect that drives all of us bonkers (lol my hubby hates that word…I love it because it sounds like what it means).
Instead, I mean the kind where we know someone has a legitimate need or desire for our services, but we still feel guilty for offering something that they’ll have to pay for.
I’ve had more businesses than one that failed because I couldn’t bring myself to charge a reasonable fee (when you’re spending more to buy the raw materials than you’re charging, and feel guilty about raising your prices, something’s wrong).
I’m currently a member of only one subscription site, Michael Hyatt’s Platform University.
When I joined, the first video I watched was about how every business needs to have something that makes people say, “Wow!”
The second one was about not feeling guilty for making money.
2 points really stood out to me
1) When we give away everything for free, we have no incentive to improve our product. When we’re selling it, we want it to be worth the price, so we’ll spend the time and energy to offer a quality product. Doesn’t mean you can’t give away anything, but that you shouldn’t give away everything. 🙂
2) If you choose not to charge, you’re limiting what you can do for others.
As a personal example of this, for years, I’ve had a favorite charity, Dr. Mani’s Children Heart Foundation. I’ve promoted it, shared it, bought most of the products he’s offered, but one of my dreams has been to be able to pay for a child’s heart surgery ($2500). Since I’ve mostly given away my knowledge and products for free, this hasn’t been achievable. One of the things that truly gets me excited about Heart Gallery is that from the beginning, we’ve planned that 10% of each sale will go to charity, and the first charity we’ll donate to is Dr. Mani’s Chid Heart Foundation. I’m seriously thinking of putting a goal bar on the website to show how we’re getting closer and closer to paying for a heart surgery. In fact, it’ll be a reward to me to get to send a check to Dr. Mani. I can hardly wait!!! ❤️
I’d love to hear from you. Do you deal with guilt at charging what you are worth? If so, how do you overcome it? Oh, and what reward are you promising yourself when you reach your goal???