On Sunday, we talked about Wow! So here’s another question – if you sell a physical product, does the packaging make your client/customer say “Wow!”?
As I get ready to put my artwork up for sale on Heart Gallery, I know that I plan to ask a premium price for the product. So, Wowing the customer is going to be a very important part, both because I want return business and because I crave word of mouth advertising.
One part of Wow! is giving more than what’s expected
I had a lot of fun experimenting with different photo papers. All of the papers were made from natural fibers (some are 100% cotton, some have silk or other fibers added in, some have a type of clay added). None used any kind of wood pulp – often the main culprit of yellowing photographs.
The unboxing event is something I could easily see spending a lot of money on eventually, but right now I’m on a rather severe budget, so I’m looking at what I can do to create a Wow! moment and still stay within a reasonable cost.
Designing a Heart Gallery Unboxing Event
I originally wrote this post about a month ago and shared it with Shining Business Love, the Facebook group that spawned the idea for Complete Novices. At the time, I was writing out my dream for Heart Gallery – except for knowing which paper I would use, the rest was all just an image in my mind. It amazes me now to realize that within just a few weeks time span, each piece of the unboxing event has become a reality – that I can now literally hold my dream in my hands – how exciting is that!!!
You come home to find a box has been delivered for you. Opening the box, you find a portrait case made of handmade cotton paper, tied with a red paper ribbon.
Inside the case is a hand-written note with the Heart Gallery emblem letterpressed against the cream-colored 100% cotton paper. The design is just like the business cards, with the red heart the only color on the emblem.
Next is tissue paper with it’s edges overlapping.
Open the tissue paper to find your matted print.
The mat is hand-cut and 100% cotton. Matted, your image will fit perfectly inside any standard 11×14 frame.
If you lift the hinged mat and hold the print itself, you’ll notice the difference in the paper. Cotton has a different, softer feel to it than everyday paper, and this photo paper is thick, with a weight that you are aware of when you hold it in your hand. It looks a lot like old fashioned fiber photo paper from back when photos were from film cameras and the paper carried the scent of chemicals and brought back memories of darkrooms for anyone who had ever played with developing them. There’s a texture to the paper if you look at it just right under the light; you can’t really see the texture through the image, but it does add an extra layer of depth to the picture.
Finally, under the print and mat, still within the opened tissue paper, is a small photo postcard. Once again, the postcard is 100% cotton paper and on the back is the Heart Gallery logo. The picture on the card is random, one of a set, and the cards are collectible, tradable, or frame-worthy.
I’d love to hear your thoughts – does your product have packaging that makes your customers say “Wow!”? What products have you purchased where the simple act of unwrapping the product wowed you? What other ideas do you have for creating Wow! products?